HOW IT WORKS

Our mobile app leverages predictive AI technology and precision genomic testing to accurately identify fish species, including processed products like fins and fillets. This innovation addresses the challenges of species misidentification, which can lead to seafood substitution, mislabeling, and fraud.

Person holding a smartphone displaying a fishing app with list of tuna fish and conservation status.

Features of iCatch tools

  • No specialized knowledge required—simply photograph the specimen and, when prompted, perform a rapid genomic test.

  • Combining AI and genomics, iCatch offers a more affordable solution compared to traditional methods.

  • Our technology provides quick identification, with AI delivering results in seconds and genomic tests confirming species in under 30 minutes.

Current Species of Interest

  • A shark swimming underwater near a coral reef with other smaller fish swimming around.

    Sharks

    High demand for shark products, including fins, has led to increasing exploitation rates and decreasing conservation status of sharks across the globe. Today, over 1/3 of shark species are threatened with extinction and the trade of several species is prohibited. iCatch helps law enforcement officials protect shark populations by verifying the identity of shark products and enforcing existing regulations.

  • A man holding a large fish on a boat at sea, wearing yellow waterproof pants, a dark jacket, and a black beanie, with an overcast sky in the background.

    Salmon

    Atlantic salmon is among the most frequently substituted seafood products in the U.S., where lower value farmed Atlantic salmon is sold as higher value wild Pacific salmon. Such practices fuel consumer mistrust in seafood supply chains. iCatch arms seafood supply chain actors to verify the identity of seafood products and achieve consumer-driven sustainability commitments.

  • Close-up of a colorful, patterned fish with a blue, yellow, and black coloration and detailed scales.

    Tuna

    Tunas support some of the most valuable fisheries in the world and are critical to meeting global demand for protein. However, some tuna stocks are overexploited, posing a major risk to global food security and the blue economy. iCatch enables participants in the tuna supply chain to support the sustainability of tuna fisheries by more accurately monitoring catches and determining the origin of tuna products.