Building field-ready species
identification technology
Many fish species are hard to distinguish.
Can you tell how many tuna species are here?
Answer: 3 species
Because fish can be hard to identify,
seafood supply chains are often full of substitutions, mislabeling, and fraud.
For example, when you purchased Red Snapper:
There’s a chance you actually got one of these instead:
In fact, mistakes in fish identification
contribute to illegal, unreported, and unregulated fishing, which causes global losses of
OVER $36 BILLION EACH YEAR.
Which is why we created iCatch
Introducing iCatch
Making species identification accessible to all.
iCatch puts AI-powered species identification and genomic confirmation in the hands of enforcement officers, fisheries managers, and industry — at the dock, on the water, and in the supply chain. iCatch works with whole fish and fish products, including fins and fillets.
With iCatch anyone, anywhere, can identify fish and seafood products.
Easy to use
iCatch does not require specialized knowledge or training to use. Simply take a photo of the target specimen and use a rapid genomic test when prompted.
Cost-effective
By combining advances in AI and genomics, we’ve made iCatch more accurate but cheaper than other available technologies.
Scalable
Identifying species is easy with iCatch. Our predictive AI technology can identify fish in seconds, with a rapid genomic test confirming results in under 30 minutes.
