Building a stronger blue economy through species identification technology
Many at-risk fish species are hard to distinguish by eye, making sustainable fisheries management difficult.
Can you tell how many tuna species are here?
An inability to verify species identity throughout seafood supply chains contributes to seafood substitution and mislabeling.
For example, when you purchased Red Snapper:
There’s a chance you actually bought one of these instead:
From fisheries observers to port authorities to retailers, accurate species identification is crucial at all stages of the supply chain.
In fact, mistakes in fish identification contribute to illegal, unreported, and unregulated fishing, which causes global financial losses valued at over $36 billion each year.
Introducing iCatch
Making species identification accessible to all.
iCatch is a mobile app that combines predictive AI technology with precision genomic testing to take the guesswork out of species identification. This task was previously only possible with expensive equipment, specialized expertise, and a lot of time. iCatch works with whole fish and fish products, including fins and fillets.
With iCatch anyone, anywhere, and at any scale can identify hard-to-distinguish fish species.
Easy to use
iCatch does not require specialized knowledge or training to use. Simply take a photo of the target specimen and use a rapid genomic test when prompted.
Cost-effective
By combining advances in AI and genomics, we’ve made iCatch more accurate but cheaper than other available technologies.
Scalable
Identifying species is easy with iCatch. Our predictive AI technology can identify fish in seconds, with a rapid genomic test confirming results in under 30 minutes.
Our current species of interest
Sharks
High demand for shark products, including fins, has led to increasing exploitation rates and decreasing conservation status of sharks across the globe. Today, over 1/3 of shark species are threatened with extinction and the trade of several species is prohibited. iCatch helps law enforcement officials protect shark populations by verifying the identity of shark products and enforcing existing regulations.
Tuna
Tunas support some of the most valuable fisheries in the world and are critical to meeting global demand for protein. However, some tuna stocks are overexploited, posing a major risk to global food security and the blue economy. iCatch enables participants in the tuna supply chain to support the sustainability of tuna fisheries by more accurately monitoring catches and determining the origin of tuna products.
Salmon
Atlantic salmon is among the most frequently substituted seafood products in the U.S., where lower value farmed Atlantic salmon is sold as higher value wild Pacific salmon. Such practices fuel consumer mistrust in seafood supply chains. iCatch arms seafood supply chain actors to verify the identity of seafood products and achieve consumer-driven sustainability commitments.
Our network of partners
